Data By the Bay has ended
Data By the Bay is the first Data Grid conference matrix with 6 vertical application areas  spanned by multiple horizontal data pipelines, platforms, and algorithms.  We are unifying data science and data engineering, showing what really works to run businesses at scale.
Friday, May 20 • 3:30pm - 3:50pm
When Visualization Best Practices Fall On Deaf Ears

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Data Visualization enthusiasts have, by now, listened to a lot of experts and read a million books which teach the importance of using the right visual encodings for effective user perception. These techniques or best practices are often backed by scientific research. But, what if your customer asks for something, that's exactly from the "dont's" section of your visualization rulebook? What often goes unaccounted for, is that the audience of these dashboards are neither necessarily trained in data visualization, nor are they even aware of the close-knit data visualization community active on social media. And, that's very natural. The audience of your dashboards are often business domain experts, who have much broader problems to solve, than to educate themselves about good data visualization techniques. So, what happens when your "Visualization Gyan" falls on deaf ears? Do you build something that your "audience wants" ? Or, do you decide to use your engineering excellence to to give them "what's right"?

avatar for Akash Mukherjee

Akash Mukherjee

Data Products for People Insights, Facebook

Friday May 20, 2016 3:30pm - 3:50pm

Attendees (12)