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Data By the Bay is the first Data Grid conference matrix with 6 vertical application areas  spanned by multiple horizontal data pipelines, platforms, and algorithms.  We are unifying data science and data engineering, showing what really works to run businesses at scale.
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Friday, May 20 • 3:00pm - 3:20pm
Remixing Design with Data

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Software designers and data scientists have not traditionally been situated together within companies to team up to create great products. But when data scientists do join the fold, designers have an opportunity to tap into insights to created well-informed data-driven designs. I’ll discuss a number of recent intersections between design and data, including a number of projects at Platfora where we’ve remixed traditional design methods to create a more data-driven process. The talk will cover the role of data in a designer’s process, advice for building a data-driven product culture, an overview of Platfora research projects that offer a new spin on the tried-and-true research methods:
  • Prioritizing product and usability improvements using the Kano model
  • Understanding usage patterns to gauge feature adoption
  • Validating, challenging, and revising product personas using archetypal behavior derived from telemetry clickstreams

Speakers
avatar for James Mulholland

James Mulholland

Manager, UX Design and Research, Platfora
James loves to bring design and user experience to the world of big data and connected information. His background includes human-computer interaction, data visualization, organizational behavior, branding, and even technical illustration. | | Before joining Platfora as their first designer, he developed visualization solutions for big data researchers and mobile payment systems for Bank of America. | | At Platfora he leads the UX... Read More →



Friday May 20, 2016 3:00pm - 3:20pm
Markov

Attendees (11)