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Data By the Bay is the first Data Grid conference matrix with 6 vertical application areas  spanned by multiple horizontal data pipelines, platforms, and algorithms.  We are unifying data science and data engineering, showing what really works to run businesses at scale.
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Thursday, May 19 • 11:10am - 11:30am
Finding Your Audience In The Internet of Things

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Understanding the nature of the expressive and diverse audiences of applications can be transformative in the creation of powerful data products. For many industries, user interaction is the most accurate signal in audience segmentation, but the devices in the Internet of Things are often quiet and natural audience segments can be lost. In analyzing the Automatic driving data we have learned that there are many kinds of cars, but drivers themselves often act very similarly. In this study we correlate the confluence of driving style and physical models of cars with the aim to segment our audience using unsupervised learning techniques such as NMF.

Speakers
avatar for Dhruv Choudhary

Dhruv Choudhary

Data Scientist, Automatic Labs
Dhruv is a Data Scientist at Automatic Labs where he is currently building data products for the connected car space. Automatic brings to life a wealth of data about driving behavior of users and their interactions with their cars. | He also works on building scalable infrastructure and data pipelines to analyze and deploy data products. | Dhruv received his Masters from Georgia Tech in 2011 and has a background in control theory and... Read More →



Thursday May 19, 2016 11:10am - 11:30am
Markov

Attendees (6)