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Data By the Bay is the first Data Grid conference matrix with 6 vertical application areas  spanned by multiple horizontal data pipelines, platforms, and algorithms.  We are unifying data science and data engineering, showing what really works to run businesses at scale.
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Wednesday, May 18 • 10:10am - 10:30am
Data From Click To Settlement: A Full-Funnel UX Approach

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For young law firms in particular, the challenge of finding and retaining new clients is won by responding to inbound calls and intakes more quickly than the competition. However, an effective lawyer cannot spend his/her entire day on mobile messaging.  Furthermore, the high cost and diversity of channels available for reaching the online audience continues to add complexity.

We present our system for systematically acquiring new clients, which focused on integrating data across the "full funnel" User Experience. Using precision-based advertising, and 24/7 mobile messaging APIs, we show how we bridge together the online and offline interactions, to create a near-frictionless and ethically sound connection between law firms and potential new clients.  We show how these techniques may be generalized to small and mid-sized businesses looking take advantage of data to fuel their growth.

avatar for Michael Terry

Michael Terry

CTO, Lawfty
I've spent the last 8 years as a data engineer and CTO, bringing data pipelines to numerous verticals. At Raytheon Space & Airborne Systems, I developed a radar data and signal processing pipeline for the military. At my first startup SeeTheScene.TV, we built a streaming video system for bars. Now, as technical Co-Founder at Lawfty, my team and I use precision advertising to connect people with lawyers in their local region. | | I'm... Read More →

Wednesday May 18, 2016 10:10am - 10:30am

Attendees (14)